The brief was to create a non traditional brewery brand. It was really important that the ‘Big River Brewing Company’ is perceived as a modern and contemporary brand.
The brand needs to feel minimalistic, using sparse graphics and typography. This should also mean that creating new assets in the future, such as pump clips for new beers, should be very easily done and managed.
Above all wherever ‘Big River Brewing Company’ was displayed, either on the bar or on the shelf the brand needs to stand out.
Inspired from the the magical sunsets on the River Thames, I created this ‘symbol’ which represents the ‘sunset’ and ‘sea’ combined as an eternity experience. I used rich blue and orange colours to create a distinct and fresh colour palette related to my concept.
